Visual identity. Brand presence. Any way you slice it, first impressions matter. Nowhere is this more true than in the branding of an environment. A strong identity does more than command attention – it is a calling card, sending a message about your brand’s mission, vision, and values.

Everybody knows how important first impressions are. Did you know that the window of time for a first impression is only seven seconds? This means that first look is critical. And while most of us appreciate this to ring true on an individual level — from meeting a new business acquaintance, to working at a tradeshow booth or walking into a job interview — how often do you consider the critical importance of that initial impression when clients and prospects first see your workplace and environment?

It takes more effort to gain new business than it does to keep current customers. It is important to think through how a corporate environment can communicate an organization’s culture, mission and brand. Environments drive engagement, foster connection and make that powerful first impression. Branded environments create a measurable, competitive advantage while offering the ideal backdrop for employees, visitors, recruits and guests.

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You (and your brand) have just seven seconds – but if you handle it well, seven seconds are all you need!

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