Give Your Tradeshow Attendees What they want

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贸易展与会者


As year-end draws near, event marketers and managers are meeting to develop, fine tune and hone their plans and budgets. At the heart of this process is one key component, facing marketers worldwide: VALUE. Markets must perpetually prove value, to those with greater spending and decision authority. They must have strong answers and validate that dollars spent is worth it. Is an event the best use of our resources, including time, money and people? Can you prove it?

As you toggle between proving value to your internal target audience, senior management and the like, we know you must also consider the all-important other audience: your targeted prospects and valued clients. Again, you must drill down and carefully consider their needs. Walk in their shoes. What are their needs and what are their goals? Time is tight. Resources, oftentimes, are even tighter.

What do they want?

According to a recent survey published by The Center for Exhibition Industry Research, attendee needs are pretty straightforward.

  • #1 reason for attendees is to see new products. Exhibitor tip: Do an in-booth product demonstration.
  • Your attendees will tell approximately 6+ people about their experience.
  • 38% of attendees are first-time attendees. That is nearly four out of every ten are first timers to that show.
  • 94% of decision makers possess net buying influence. A worthwhile audience.
  • 与会者将积极的体验归因于什么？一个参展商80%以上的成功在于员工的表现。订婚是游戏的名称。
  • Over the course of the average tradeshow, the duration of time spent attendees visiting exhibits has increased by 5%. Attendees spend an average of nine hours and 2.3 days (per show) visiting exhibits.

当你极力想把注意力集中在手头的事情上时，要知道我们能帮上忙。我们拥有超过30年的获奖经验，帮助活动营销人员、展会经理和销售团队实现目标并证明成果，我们可以指导您完成整个过程。帮助确定您的需求并提供一些切实可行的解决方案我们能帮忙吗？