It’s Showtime! You’ve done the work. Your tradeshow exhibit looks spectacular. Your booth staff is trained and ready to shine! You’ve made a list, you’ve checked it more than twice. It’s show time and you are ready to go. But, what if, gulp?!?! What if you end up standing alone, and no one steps into your booth?

Perhaps you have never been to a show before or maybe what you have been doing, well, is not working. Any way you look at it, you need to answer one fundamental question: How do you get the best, most qualified crowd to visit your tradeshow exhibit and spend time with you?

第一步展出贸易展览会展出的吸引力是推动，促进，促进。就像房地产的位置一样，它最重要 - 在展会之前，期间和之后。

Here are six pre-show ideas for attracting more people to your next trade show experience:

微笑和拨号有目的 -拿起电话，打电话给您的客户，前景和朋友。邀请他们加入你。邀请他们在节目中拜访你。在展会打开之前邀请他们在早餐。在演出后邀请他们喝酒。深吸一口气，微笑，拿起你的手机，开始拨打。

Maximize Your Social –You should always take the time to promote your participation in a tradeshow, using social and your very own blog (if you have one) to spread the word. Does the show have a hashtag? Use it. Make it part of your pre-show communication strategy. Do a little legwork – check out the event’s website site and all social media opportunities surrounding the show.

你有电子邮件！-如果事件或Tradeshow允许它，请向此电子邮件列表发送品牌通知。保持您的留言，专注于与会者的需求和需求。请务必提前计划并允许随访和提醒。

Be Direct –如果时间允许，使用直接邮件达成旧学校，验证和真实。设计事项。让你的大，勇敢地呼吁采取行动。不要害羞，问和问大！

Go, Team, Go! –促进您的内部受众的参与。给他们详细信息，让他们知道为什么它很重要。作为您的大使，内部团队可以谈谈。使用您的Intranet，您的内部通信和公司博客作为谈论此贸易展或事件的地方。设计一篇关于成功案例的帖子，展示了人们为您参加此贸易展的人，为什么这不仅重要，但为什么对与会者来说至关重要，使其成为贸易展计划的一部分。

最大化营销机会 -从活动的网站横幅广告到咖啡杯袖子和自动扶梯跑步者，大多数显示参展商在贸易店之前和期间的各种促销机会。如果您的预算允许，请跳跃并跳进以最大限度地吸引这些机会来吸引注意力。

Ready, set, go —get started today。

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